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However, the introduction of a sub-tier of the Aesthetics pillar and designing the table in a vertical format made the concepts feel longer and more complicated than they really were.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"304eefcb0369d1209e6cca5a6d3e485c2eed8a6b\",\"src\":\"https://s3-alpha-sig.figma.com/img/304e/efcb/0369d1209e6cca5a6d3e485c2eed8a6b?Expires=1770595200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=rz0qjuzVjjrmfyE0vq~jcod3MJx4BCgOR3tTWVvb9dk-h9~elA5NhfJVqNIg33~YdfeUvalqFp3WaHolVIGn9HEmAy6lb2-8wvDgALM9XmWNa1F0GtxyuQUFMRZtKI~GnJEqxut6YlYKPxlhsILnQfuwfwbjalwqEoLVq9YxikyKeeHAFYGyKmtL3xwyLEiqZ5vS-wHj36FKzYRuFEuf7EwfZzJOTuEDCjBAlCh6v2izPtWXrL23-IbOliL9l63Ds52sa2BWz5XF6t9PVR-KiEryd3GIMFkW~lifjkfCA9KFWPsuXDMWJTK4a8bW-UC7JSOjMkRVopsvD6T0cw8ZrQ__\",\"altText\":\"\",\"originalImageWidth\":481,\"originalImageHeight\":512,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Snapshot from the Original Paper\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"90597e44-30ca-49c9-ab4f-b88e857ba867","fieldSchemaId":"9d7fee8f-0e38-4f8a-987c-957aa907a2f1"},{"id":"fd36577a-32d1-4a65-a2fd-87c537e9d3fc","value":"Information Architecture","itemId":"90597e44-30ca-49c9-ab4f-b88e857ba867","fieldSchemaId":"2cc31fbd-9faf-4a20-99ae-6feb32e5bd04"},{"id":"5154411d-e603-49c9-a558-7bba4b6b4f7e","value":"Outcomes","itemId":"90597e44-30ca-49c9-ab4f-b88e857ba867","fieldSchemaId":"8c9345e0-4ce2-4782-b066-acdd234ff22e"},{"id":"cc91de27-a04d-496a-bc4c-646b4e5bfe55","value":"{\"root\":{\"children\":[{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"a2a0be5748ccf4cdb4bba092e2e7669c7e553f65\",\"src\":\"https://s3-alpha-sig.figma.com/img/a2a0/be57/48ccf4cdb4bba092e2e7669c7e553f65?Expires=1770595200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=qkbzcl~A-oHHTFr2W5~PRXXLY7tNkUS~vKvuiD-wbWoLI9qV5IYF1L9x5ExgMoyP2ADXNd7A85Xf7hIQb0yg2CQgVieN6zl1JRdcMJeWhbiH11Tk10RQbywucbRF8fUG886cCwZsiyk2gWh01pwbIJaPlTftcpDcoeYev1s8Nysb074neYQfdx~iWQNNEd0KWTAzkak~b15qYDTke8d5pzSksFt1kUfCLWxUQS4VmuD40CORWMG2EbdbLoDNgSxJC03KWxsJsvWpFiXYj9iIHKbvXPIQ7oXZL1eP3FlKOc8drAUCrHTLYMGwkrdZaqEXaZct7uRu67RTW9j4bHhoqg__\",\"altText\":\"\",\"originalImageWidth\":2224,\"originalImageHeight\":1112,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"90597e44-30ca-49c9-ab4f-b88e857ba867","fieldSchemaId":"66ebe054-0975-430a-b697-5348f8ce2622"},{"id":"89958a7e-9d6a-407b-9ade-563094fb6f40","value":"Solutions","itemId":"90597e44-30ca-49c9-ab4f-b88e857ba867","fieldSchemaId":"6ac97ae5-cc93-439e-bc89-217f34afa0f2"},{"id":"a108536b-eaff-4b84-a630-3894156a8616","value":"{\"root\":{\"children\":[{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"2f3d2cbe7382628dcb5e974623db0e69aec46ad5\",\"src\":\"https://s3-alpha-sig.figma.com/img/2f3d/2cbe/7382628dcb5e974623db0e69aec46ad5?Expires=1770595200\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=ro7EXaN7VUVl-bHln2J-mb7M4IUdTqUk17Te~9t9YRcQ31U5md~s1LAAc7nkYSCSpBKvvNu7JnlH4NjUZJDwI7zhAlwnto1-K8eGUMeZX2R4gTik0DMft9CTaK5MexSZUkVSFlxyGfdkx~PHfBLo6ElRXDX0s1w2DLHRvKdr3PvjNTrXb7FMfu0InD6P37SnQcOoZhOfWNIM2z2RUae78Bt9VzgIuZLkIPdZ2XBYdcX-Y9zWgWWTvW90hIZf3RpUb9FbfgUS~AUawdATN9-0KXJgcmZGM~bNFRhUKXk71pORjVANWUunx64Rlo3uGo7e9RLfNKbqDfjTh9IEq7i7xw__\",\"altText\":\"\",\"originalImageWidth\":1066,\"originalImageHeight\":512,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Content Simplification\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"In my redesign, I simplified the content by first- getting rid of the sub-tiers of Aesthetics and introducing an offspring of the MDA framework I like to call the MDAsAf Framework. 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Only when I came up with the design solutions myself and gave very specific inputs about my vision, I was starting to get decent results from the AI\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"GenAI still struggles to understand humans\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"It often took me multiple attempts to make very simple fixes to Figma Make’s outputs because the AI was failing to understand my feedback. This led to a lot of waste of time (and Figma AI credits!). A human designer/developer would have been much faster in identifying and solving these issues\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Technical Skills are no longer a barrier\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"As someone with no prior coding or web development knowledge, I was initially concerned how I would achieve the vision I wanted. 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Elite Location-Based Discounts is a feature within the My Robi app that detects loyal Robi “Elite” users travelling outside of the capital city of Dhaka and showcases users what discount offers they can avail in nearby partner outlets such as restaurants, resorts, shops, etc.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"justify\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h3\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"61892394-b883-477d-84eb-80a4c413216f","fieldSchemaId":"f3571f4a-51c7-4612-a546-a85a24a4215c"},{"id":"4e460183-e578-43f1-9c66-cb39cf94b9ed","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"What I 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closely\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Hyper Contextualization using Big Data\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Making use of user’s location data during Eid festivities helped us design a delightful experience for our loyal, high-value users\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Challenges/Trade-Offs\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Business Model vs User Experience\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From a UX perspective, we wanted to give users the 1 GB bonus automatically but Management was keen on limiting the amount of free internet disbursed by adding an opt-in process\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Strict Deadlines to Capitalize the Holiday Season\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The project went from concept to execution in a very short amount of time to 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I Learned\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Users may have eccentric unmet needs\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"We would not be able to identify need gaps such as users feeling the need to know the “age” of their SIM cards without User 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User-Friendliness\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Sometimes trying to design clean, minimal UI left out information vital for users to make informed decisions \",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Aesthetics vs Accessibility\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Using subtle, muted colors improved the aesthetics of the UI but also led to poor contrast in certain 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time\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Instead of overhauling the entire app which has 100+ features at one go, I would prioritize critical features and work on improving them in smaller, more focused iterations\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Focus more on delightful experiences\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"While this project satisfied user needs, looking back I feel like the designs lack delight, joy or 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would like to express my gratitude to \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Professor Stephanie Valencia, PhD\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" for being such a wonderful mentor and guide throughout the research process along with the TAs, \",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Pooja\",\"type\":\"text\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\" and 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While presenting our findings to the audience, we may make the mistake of skipping those things which lead to “holes” in the narrative. Thus, while presenting, we must go back to the basics!\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Challenges/Trade-Offs\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Absence of Male Perspective\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Only 1 out of 9 research participants was male. Thus, our findings may have been heavily skewed towards female smartphone users\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Small Sample Size and Convenient Sampling\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"A sample size of 9 is too small to make any conclusive remarks. It can merely indicate potential areas of interest\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Use of AI Tools for Visualization\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"GenAI tools were used for visualization purposes throughout the project. While they did not influence data collection, analysis, or interpretation, they may shape how findings are visually perceived.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Privacy Risks in Product Concept\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Most of our proposed solutions revolve collecting, storing and analyzing sensitive user data. 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Renaming it to something as simple as My Pack yielded better results\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Understand your users\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Addressing the young users’ unmet needs of a Dark Mode and feeling valued led to a dramatic improvement in Play Store and App Store Ratings\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Account for Variations in Display Color Accuracy\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Throughout this project, I struggled with ensuring a consistent aesthetic across device types. The primary color appeared more bluish in some displays while more pinkish in others. In fact, the office laptop I was using had an inaccurate display which contributed to these discrepancies. Later, we procured MacBooks to ensure accurate color outputs while designing.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Challenges/Trade-Offs\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h4\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Accessibility vs Brand Affordance\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Airtel is a globally renowned brand known for its bright red color. 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I Learned\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Mental Models as Growth Hacking Tools\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"GoonGoon’s meteoric increase in subscriber base and revenue can be attributed to the redesign’s focus on users’ mental 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adoption\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Challenges/Trade-Offs\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Business Model vs User Experience\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"In some instances, the experience could not be simplified because of the complexities in the business model itself. For example, certain popular songs require users to pay an additional fee on top of their subscription fee.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Regulatory Practices vs User Experience\",\"type\":\"text\",\"version\":1},{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The activation journey could not be streamlined since regulatory directives in Bangladesh require subscribers to reply “YES” via SMS to activate services. This meant users could not complete the journey end-to-end from the app\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":1,\"mode\":\"normal\",\"style\":\"\",\"text\":\"What would I do differently now?\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":1,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Incorporate videos or animations to increase user engagement\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Segregate the Manage page into two separate tabs- Subscription and Library to avoid the page becoming too long\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"Introduce ability to record users’ own caller tunes (similar to voicemails in North America)\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"60d9601f-2eb4-4cc0-b982-31a3e6e9301e","fieldSchemaId":"fd2b59a5-0733-4734-b4ba-3b0a229c85ba"},{"id":"488ac5fe-5d98-4f17-a61a-3edd636f0d51","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The legacy GoonGoon experience, available as an in-app SDK inside My Robi App, was designed and developed externally with limited insight into local user behaviors and left stagnant since 2019. 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